01
What do you actually sell? Not what the website claims. What leaves the building.
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SIGNAL · LIVE
RVR-SYS ///
/// BLUEPRINT v1.0
/// HOW WE WORK
We start by asking what you actually want to sell.
Most website projects start with the website. Ours starts with a conversation that has nothing to do with design. A site that only looks good is a cost. To become an asset it has to take work off you and do a job — so first we find out what that job is. The answer is almost never what the current website says.
- Questions
- Nine
- Most people skip
- Number nine
- Then we build
- The path after the click
/// THE QUESTIONS
02
What makes the most money right now?
03
What costs you the most time?
04
Who are your favourite clients — and why? The answers are always concrete: they never chase us, they pay on time, they pull their weight.
05
So which clients don't pull their weight? What is different about them?
06
Twenty percent of your clients produce eighty percent of your revenue. Which twenty — and do you enjoy that work?
07
If not: what would you rather be selling? And why are you not seen as the expert for it yet?
08
How would those clients find you?
/// QUESTION NINE
And when they do — where does the enquiry land, and who answers it?
Question nine is where we don't stop. A website that can accept an enquiry is not the finish line. We have seen enquiries sit unanswered for three days. We have seen ten. By then the person has called someone else, and the best website in the world has produced nothing.
Speed to lead decides whether any of this was worth building. So we build the path after the click as well: where the enquiry goes, who owns it, and how fast it gets answered.
/// THE PATH AFTER THE CLICK
- 01Enquiry
- 02Where it lands
- 03Who owns it
- 04Answered
Speed to lead
/// SAME METHOD, DIFFERENT SUBJECT
Your side
Hiring works the same way. Who are you looking for, what must they be able to do, what are the no-gos, how does your team work and what fits it, how does the first month run.
The candidate's side
And then the same conversation from the other side, with the candidate: who are you, what drives you, where do you want to go — before anyone talks about qualifications.
This is how a fire safety company stopped selling extinguishers.
/// NEXT STEP